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Cricket Webinar

Learning 100 Webinar Series


Cricket Wireless Merger Training: The Award-Winning Strategy that Trained More than 20,000 in 60 Days


When AT&T’s acquisition of Leap Wireless, the parent company of Cricket Wireless, was final in March 2014, AT&T Chairman and CEO Randall Stephenson stated that he wanted the acquisition to be the “fastest and most successful acquisition AT&T has ever done.” He set the goal of operating as one company within 60 days.


In this webinar, you’ll learn how a very small team of training and communications professionals helped accomplish this feat through innovative technology and a detailed training strategy.


The merger initiative was built around many of the latest learning trends – such as social learning and collaboration, performance support tools, and ongoing reinforcements – as well as a solid understanding of the needs and interests of diverse learning audiences and a commitment to reflect and reinforce the AT&T business culture.


Attendees will take away from the presentation best practices and technology options to support major business changes or critical training initiatives in their own organizations.



Date: Wed, Oct. 15, 2014

Time: 1:00 to 2:00pm EST


Tad Kozak, Training Strategy Manager, Cricket Wireless

David Dayton, Field Communications Manager, Cricket Wireless


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