Learning innovation company integrates with computer-based testing leader to power global Facebook and Instagram marketer education program.
ATLANTA, – September 14th, 2016 – Intellum, a technology company that builds employee learning, collaboration and performance tracking tools for the modern workplace, announced today that it has successfully integrated the Exceed Learning Management System (Exceed LMS) with Facebook’s test delivery partner for its Blueprint Certification program, Pearson VUE, the professional assessment business and computer-based testing division of Pearson.
Facebook now offers marketers valuable credentials to help further their business and career goals with certifications for advertising buying and planning. Users earn their certifications by accessing Blueprint learning initiatives via Intellum’s Exceed LMS and then passing secure online exams through Pearson VUE.
Blueprint, launched in 2015, offers foundational knowledge related to Facebook and Instagram advertising solutions through individual courses and self directed learning paths. The eLearning offering is ideal for advertisers interested in learning the basics of Facebook advertising and best practices to achieve business results.
Blueprint Certification now provides a way for Facebook marketing experts to validate their proficiency through proctored certification exams in specific advanced-level competencies. Blueprint Certification measures advanced competency and leads to a verifiable credential. Once certified, users receive digital Blueprint Certification badges, which can be easily shared on Facebook and other social media, embedded on a website or blog, or included in an email signature or electronic résumé.
“Blueprint Certifications are a unique way for Facebook to provide individuals, like digital advertising professionals, and advertising customers, like agencies, enterprises and small businesses, with the kind of knowledge that will increase the effectiveness and impact of advertising campaigns on Facebook,” said Chip Ramsey, Chief Executive Officer of Intellum. “We are very excited to work with Pearson VUE to provide the solution that helps Facebook deliver and track these engaging learning initiatives.”
Intellum is an Atlanta-based technology company that provides employee learning, collaboration and performance tracking tools for the modern workplace. These products include the cloud-based Exceed Learning Management System; Tribe Social, a private group collaboration tool that allows employees to securely share ideas, files, links, photos and video without the distractions of typical enterprise social experiences; and Level, a new approach to performance tracking that focuses on building successful employee habits through gamification. The tools work seamlessly together to provide a new approach to enterprise learning, which hundreds of companies depend on everyday to deliver better employee experiences. To learn more about Intellum, visit www.intellum.com.