U of Digital's client base was moving upmarket toward larger engagements, and the platform it was running on couldn't keep pace. The team was outgrowing a small-scale learning system that no longer supported the work in front of them: running training for many corporate clients at once, each one a large organization with its own people, team structures, curricula, and expectations.

Two things became apparent: 

1. Each client needed its own secure environment, partitioned so that one company's learners, content, and data never touched another's. Without multi-tenancy, U of Digital couldn't deliver the experience their enterprise clients expected or needed.

2. Inside each of those environments, the training had to be organized the way a large company actually functions: as teams, regions, and roles. U of Digital needed a platform that could handle cohort management and learning paths precise enough to structure thousands of learners that way, without manual workarounds.

The team had a home for their assets, the SCORM content they'd built, client emails and reporting, but at the size they were growing into, their existing system was reaching its limits. They needed one consolidated library, continued support for their SCORM library, reporting and client emails the platform could handle as the volume grew, and the freedom to build past standard text-based pages so each client's experience felt made for them.

In the fall of 2023, U of Digital evaluated multiple learning management systems in search of the right fit for where the business was headed.

Intellum met the two requirements that mattered most to the team: multi-tenancy and the partitioning to structure cohorts inside each client, without the operational drag they’d seen with other enterprise-grade options. When problems surfaced in the sandbox, Intellum's engineering team worked through them alongside U of Digital rather than pointing at the documentation, which gave the team insight as to how the partnership would run once the contract was signed.

Scale was of equal importance, and given that Intellum already ran programs for some of the world’s largest organizations, the team had reason to believe the platform would scale and adapt as their learner population continued to grow. 

Once on Intellum, U of Digital finally had room to build client programs the way they'd envisioned them. The team replaced standard pages with custom landing pages built in HTML and CSS, and wrote custom JavaScript to shape the learner experience around what each client needed. They leveraged Intellum's APIs to move data between systems, gate content, and control what each cohort sees by rule, and the same APIs let them bypass billing for pre-paid enterprise programs while keeping full tracking and reporting intact. Intellum's monetization controls let them to switch purchasing on or off course by course, so the public catalog and the enterprise catalog run from one place.

"We weren't looking for another place to host courses. We were looking for infrastructure that could support Fortune 500 clients with the flexibility and rigor they expect. Intellum gave us that foundation, and it's allowed us to scale our enterprise business without compromising the learning experience." -Myles Younger, Chief Growth Officer

U of Digital now supports over 80 Fortune 500 clients and hundreds more mid-market companies spanning over 20,000 learners on one platform, each partitioned and secure.

That matters because of the role U of Digital's learning programs play in the market. Its clients don't buy training to log completions; they buy it to move the business, often to carry their people through a major shift in how the industry works. The certification at the end is the benchmark they point to when they need to show that thousands of employees can do new work and think in new ways.

On Intellum, more than 4,100 professionals across the digital marketing and advertising industry have received certifications in topics spanning AI in marketing, digital advertising fundamentals, connected television (CTV), and more. 

The team is now working to get more out of that data. They're pushing for telemetry beyond binary completion — the kind of detail that turns a finished course into evidence of what a learner can actually do and how that impacts the business.

"As U of Digital has grown, our core focus has shifted from simply creating great training to developing impactful, 360-degree curricula delivered at scale. We're continuously building toward learning experiences that adapt in real time to what a cohort actually needs, so the curriculum keeps pace with the shift we're asking people to make. Looking ahead, I'm excited to work even more closely with the Intellum team to give our clients the skills they need to drive real business impact."  - Veronica Ripson, Head of Learning Experience and Operations