Powering Innovation in a Rapidly Evolving AdTech Landscape

As the digital advertising arm of the world’s largest retailer, the organization sits at the intersection of innovation, scale, and opportunity. With the rise of omnichannel advertising and a dynamic portfolio that spans TV, in-store, and digital placements, the Training and Enablement team was facing a critical challenge: How do you educate and enable thousands of internal sales reps and external agency partners, without sacrificing agility or experience?

The team was using a legacy LMS (Docebo) that couldn’t keep up. Reporting was clunky, admin navigation was painful, and bugs went unfixed. It lacked flexibility, user experience, and actionable data, leaving the team overwhelmed and underpowered.

The vision was: turn education into a strategic asset that not only informs, but also activates. They wanted a platform that could adapt to evolving needs, deliver personalized experiences, and support certification programs to deepen agency relationships and drive media adoption.

A Scalable, Branded, and Insight-Driven Learning Ecosystem

The team ultimately chose Intellum to realize their bold vision after evaluating a wide field—Moodle, Absorb, WorkRamp, Blackboard, iSpring—and shortlisting a few contenders. But when they stacked platforms feature by feature, only one stood out: Intellum. It was a platform that could meet them where they were and grow with them. 

Here’s what made Intellum the clear choice:

• Engaging, On-Brand Learner Experience: Intellum enabled the team to deliver visually polished, fully branded learning experiences tailored to each audience, without creating multiple instances or overwhelming admins. Instead of “another boring quiz,” Intellum allowed them to build visually compelling, media-rich, and interactive paths, with downloadable resources, pre-learning materials, and follow-up assets like pre-recorded webinars.

• Smart Segmentation & Automation: With dynamic groups, the team can deliver targeted learning paths by geography, team, or function—automatically. External partners see only what’s relevant to them, and learners are routed seamlessly from registration to certification.
  
  
• Data that Drives Decisions: Real-time insights, completion tracking, and engagement data gave the team the confidence to iterate, improve, and tie learning outcomes to business performance. Unlike Docebo, Intellum’s actionable dashboards and KPIs correlate learning activities to business outcomes.
  
  
• Effortless Admin: Intellum’s intuitive admin tools and automation freed up the team to focus on content and strategy, and spend less time on platform maintenance.

Crushing KPIs and Redefining What’s Possible in Ad Enablement

Since implementing Intellum, the Training and Enablement team has transformed learning into a strategic growth driver:

• 60% over plan on learning engagement, with internal teams eager to complete modules, and managers setting up learning challenges to drive competition and completions.
  
  
• Certification-ready: Intellum’s native certification functionality enabled a roll out of personalized, agency-specific certification programs. The platform’s branding controls and audience segmentation ensure each partner receives a targeted, engaging experience that deepens product knowledge and expands adoption across the organization's media portfolio.
  
  
• Global Expansion Underway: Other divisions within the organization are now exploring the model pioneered by the Training & Enablement team, seeking to replicate their success with localized audiences.
  
  
• Education as Enablement: The Training & Enablement team now supports thousands of learners, manages complex learning strategies, and produces most of the content and creative in-house, proving that innovation isn’t about headcount, but about vision and execution, powered by Intellum.