Blog Post

Underscore: The Importance of Effective Content Authoring

By
Chi Johnson
Underscore: The Importance of Effective Content Authoring

We know what content is, we’re all content creators in essence. But how do we know what’s best for our customer education experience? And...even more important - what are the right tools for the job? 

Content authoring tools should make developing interactive educational experiences more efficient. In this Underscore webinar, Helen Bailey, Learning Experience Designer at Evolve, leads a discussion with Joe King, Senior E-Learning Designer of Konstrukt Agency, and Jess Di Cicco, Vice President, RUS Learning and Development at Randstad on what makes a great authoring tool and the reality of what they can do.

Here’s what we cover: 

  • What content authoring is and how it relates to customer education
  • How to build the best content for your program
  • How to choose the right content authoring tool
  • The benefits of using an authoring tool integrated directly into your education platform


Webinar resources: 

Underscore is a series of monthly webinars that elevates the voices of Intellum’s greatest asset, our people. Each month, our experts will share knowledge and practical advice on essential customer education topics.

About the author

Headshot of Chi Johnson
Chi Johnson
Marketing Specialist
Chi has a natural ability to inject charisma into strategy, communication, thought-leadership, and branding. She tackles every facet of her work and personal life with innovation, panache, and relentlessness.
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