The American Arbitration Association (AAA®) isn’t just keeping up with the pace of digital transformation—they’re setting a new standard for what learning can look like in the legal and arbitration space.

For years, the AAA leveraged a legacy registration and payment tool to support educational events targeted to alternative dispute resolution professionals. Recognizing the growing complexity of its educational needs, the AAA made a bold decision: instead of rebuilding an existing tool, they would invest in a modern learning management system (LMS) that could enable long-term growth, flexibility, and impact.

Working with Gartner to conduct a thorough buy-vs-build analysis, the AAA selected Intellum to bring their vision for scalable, impactful learning to life.

The Intellum platform offered the AAA new technical capabilities:

• Ability to track learner engagement
• Streamlined content delivery
• Learner segmentation 
• Greater reporting options
• Dashboard for easy analysis

Since implementing the Intellum platform, the AAA has made education more accessible, more dynamic, and more strategic, while unlocking new levels of program innovation. A recent example: the planned launch of a 9-week program that included badging and assessments. This roll out reflects a push towards innovation and creating more meaningful learning journeys for its partner audience.

Beyond launching new learning programs, the AAA has significantly streamlined how education is delivered and experienced, increasing enrollment in AAA offered educational programs. By simplifying the learning experience, they’ve created a more intuitive, engaging journey for learners.  Learners have seamless access to the resources they need, they’re learning progress is clear, and every interaction feels purposeful.

Today, the AAA team operates with a level of clarity and agility that wasn’t possible before. Real-time dashboards and self-serve data access have empowered individual program owners to understand performance trends and make informed decisions—fast.

Teams can track engagement patterns, explore completion metrics, and iterate based on what works. Access to Intellum’s Manager Dashboards provide real-time insights that allow program owners to visually track what’s resonating with their learners. 

“Who doesn’t love a good dashboard?” the team laughed, pointing out that the ability to self-serve on data has transformed how they operate. Whether it’s tracking learner engagement in real time, drilling into completion rates, or uncovering patterns across entire learning journeys, Intellum’s dashboards deliver the clarity and control program owners need to evolve their programs with purpose and scale.

Pushing the Boundaries of What’s Possible

The move to Intellum has sparked a mindset shift for the AAA team. What began as a platform replacement has evolved into a broader transformation in how the organization approaches education. The team is now focused on questions like: What else can we offer? What new experiences can we design?

With this shift has come a wave of innovation. From exploring social learning and automated communications to curated Pathways, the AAA is embracing the full range of what’s possible—supported by a platform built to scale with their ambition.

And through each milestone, Intellum’s support team has remained a trusted partner. “Every time we’ve had a challenge, support has been amazing,” shared Earl Hassel, VP of Education Services. “We open a ticket and get a clear, helpful answer within hours. We are also happy that when we have new ideas or recommendations, Intellum is always willing to listen and work through the ideas with us.”

Next on the horizon: a virtual “open house” to put their reimagined learning experience on display. By pairing strategic vision with the right tools, the AAA is building a program that’s scalable, measurable, and built to evolve.