What You Need To Know
Informal assets have now eclipsed formal learning content across our top 20 clients - and their employee engagement numbers are rising as a result.
A Learning Approach That Leads To Real Engagement
Bottom-up is the new black.
For years, your curricula building options have been limited to SCORM/AICC files and live classroom/instructor-led events because most learning technology providers only support these types of assets.
While you have focused on creating or purchasing traditional, directed learning courses to fill these solutions, your learners have been engaging in a wide variety of modern, informal learning experiences on their own time. As a result, their expectations for learning have changed. Traditional, top-down learning environments suddenly feel out of date to the learner, and their interest in engaging with your content is waning rapidly. It’s time to flip the model.
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is uninspiring to learners
is irrelevant to
Recent research by Towards Maturity shows that while employees do appreciate e-learning, learners constantly complain that content is uninspiring or irrelevant to their needs. Learners are looking for quick answers, online support and a blended approach to learning.
It’s not that assigned learning initiatives are going away. There will always be content you require your learners to complete. The point is that learners now expect a more personalized experience that empowers them to identify and engage with content that interests them.
89% of employees
believe they are responsible for managing their own learning and development.
Meeting the evolving expectations of your learners requires two things - an enjoyable, intuitive, consumer-like user experience and a wide variety of content that supports discoverability.
- We’ve optimized the learner’s journey based on the continuous feedback of hundreds of clients and millions of users. You can read more about our UX/UI and how we’ve successfully incorporated tactics likes social, gamification, personalization, mobile and virtual assistance into our engagement strategy.
- We’ve made it easy to present, track and report on the informal assets your learners are seeking, like short videos, blog posts, podcasts, articles and interactive content. Learn more about the Open Asset approach.
- We can even help you identify the best of the freely available content on the Web and may already have the assets you are looking for at the ready. Learn more about our cure for the content problem.
Taking advantage of these concepts puts you in a position to help your employees reach their highest potential. We call this a “bottom-up” approach to learning and like the color black, it will never go out of style.
Informal: Link, Video, Article
Informal for the WIN.
Here’s the kicker: As of Q1 2017 our top 20 clients have loaded more informal assets (like links to videos, blogs, and articles) than formal SCORM or AICC courses into our learning solution.
This is huge. The clients that have come before you have been leveraging the Open Asset approach to experiment with rapid content deployment and microlearning initiatives. What we’ve learned together is that there is a direct correlation between consistently adding content and improving learner engagement.
As clients consistently add new learning assets, engagement (defined above* as completions) hockey sticks and remains high. But when content additions start to fall off, so does employee engagement.
Every client has a different “magic number” that represents the ideal minimum content that should be added over a certain time frame. Let’s work together to figure out your magic number and crush those engagement numbers.
* To learn more about our thoughts on engagement, click here