There is more noise in the learning space today than there ever has been and tech companies are being bombarded with conflicting messages. On the one hand, there’s the ever growing number of niche, “learning-lite” providers pushing one specific tactic (like “gamification”) and promising tremendous results at a fraction of the cost. On the other hand, the larger, more traditional learning providers are now trying to convince you there is a need for even bigger “all-in-one” talent management or HR solutions that include learning. It feels like learning is becoming an afterthought for the learning industry.
But here’s the thing - we have observed over time that learners do not engage with and return to fad-driven tools or bulky enterprise solutions. Whether you are supporting an internal audience like employees or an external audience like users, successful learning is 100% about engagement. So why focus on anything else?
Learning engagement requires two things: a consumer software-like user experience and a wide variety of formal and informal content. To deliver this kind of experience to your audience you will need learning software that is powerful enough to meet your admin, content deployment and reporting needs, but simple and enjoyable enough to capture the attention and imagination of the actual user. Striking this balance is extremely difficult to do and has taken us seventeen years to perfect. We believe this balance is what ultimately attracts other successful tech companies to Intellum.