Blog Post

CELab Digs Deeper Into Forrester Data

Greg Rose
February 1, 2021
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Our friends Adam Avramescu and Dave Derrington, the co-creators of the customer education community CELab, covered our recent research project with Forrester Consulting to determine, once and for all, the real impact of customer education.

The study found that on average, companies reported a 6.2% increase in revenue, a 7.4% increase in customer retention, and a decrease of 6.1% in support costs when executing a formalized customer education initiative. 

Adam and Dave do a fantastic job of digging in deeper and looking at the "why" behind these data points. 

Listen to the podcast below and then download your own copy of Forrester Consulting's report “Increase Revenue and Improve Customer Retention Through Customer Education Programs."

About the Author

Greg Rose Speaker Headshot
Greg Rose
Chief Experience Officer
Greg is the Chief Experience Officer at Intellum and helps ensure that every interaction our prospects, customers, partners, and employees have with our brand is as awesome as possible. He thinks a lot about technology, branding, and Guns N’ Roses.