Blog Post

Underscore - Driving Growth and Engagement: Unleashing the Power of Marketing for Education Programs

Shannon Howard
August 18, 2023
Underscore webinar series

In this webinar, we heard from three marketing professionals who have had a strong hand in marketing education programs—both internal and external.

Learn from Lindsay Thibeault (Customer Education Advisor and HubSpot Academy founding team member), Hannah Waddams (Marketing Director at MAAS Marketing and Host of the Marketing for Learning Podcast), and yours truly, Shannon Howard (Director of Customer & Content Marketing at Intellum).

We covered a lot of ground in this discussion, including:

  • Understanding your audience, learner personas, and jobs to be done to inform your marketing strategy
  • How to think beyond marketing tactics and tap into learner motivation
  • How to get buy-in from other teams to promote your education programs (your education team should not be the only people loudly and proudly sharing your education content!)
  • Tips for partnering with your marketing team to promote your programs and initiatives
  • How to drive ongoing engagement with your education programs—and avoid the one-time promotion trap

Catch the recording below—and don't forget to check out our Events page to register for future webinars.

Further Reading: 

About the Author

Shannon Howard Speaker Headshot
Shannon Howard
Director of Content & Customer Marketing
Shannon Howard is an experienced Customer Marketer who’s had the unique experience of building an LMS, implementing and managing learning management platforms, creating curriculum and education strategy, and marketing customer education. She loves to share Customer Education best practices from this blended perspective.