CELab Digs Deeper Into Forrester Data

Our friends Adam Avramescu and Dave Derrington, the co-creators of the customer education community CELab, covered our recent research project with Forrester Consulting to determine, once and for all, the real impact of customer education.

The study found that on average, companies reported a 6.2% increase in revenue, a 7.4% increase in customer retention, and a decrease of 6.1% in support costs when executing a formalized customer education initiative. 

Adam and Dave do a fantastic job of digging in deeper and looking at the "why" behind these data points. 

Listen to the podcast below and then download your own copy of Forrester Consulting's report “Increase Revenue and Improve Customer Retention Through Customer Education Programs."