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Underscore: The Value of a Customer-Centric Approach

By:
Chi Johnson
Published:
April 14, 2023
Updated:
White letters spelling out the word Underscore against a Blue background

Evan Hall, customer education leader and evangelist, shared the importance of a unified customer-led education experience in this webinar. We discussed how to create a vision for the end-to-end customer experience and explored the role of the education platform in creating a consistent customer experience.  

Here’s what we cover: 

  • How to collaborate with cross-functional teams to improve the customer experience
  • How to think about the holistic customer journey—not just your segment
  • How customer education can align customer-facing teams to create a more cohesive experience

For even more insights, check out Evan's guest blog feature 3 Steps to Map Your Customer Journey—and Uncover Causes of Churn.

Underscore is a series of monthly webinars that elevate the voices of Intellum’s greatest asset, our people. Each month, our experts will share knowledge and practical advice on essential customer education topics.

About the author

Headshot of Chi Johnson
Chi Johnson
Brand & Communications Manager
Chi has a natural ability to inject charisma into strategy, communication, thought-leadership, and branding. She tackles every facet of her work and personal life with innovation, panache, and relentlessness.
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