Blog Post

Underscore: Marketing a Customer Education Program

By
Chi Johnson
customer education thought leadership by Intellum

Having a carefully crafted customer education program isn’t enough. The strategy you put behind marketing your Customer Education Program is just as important as the one you use to build it. 

In this Underscore webinar, Intellum's Director of Product Marketing, Erin Lewis and Director of Growth Marketing, Robyn Hazelton discussed where to focus your efforts when structuring a marketing plan for Customer Education.

Here’s what we cover: 

  • How do I create an effective go-to-market plan for my program?
  • What is the difference between content, delivery, and marketing strategy?
  • Why should I spend time creating a marketing plan for my program?



Regardless of where your Customer Education Program lives, failing to develop and execute a marketing strategy limits the program’s potential success. 

Webinar resources: 


Underscore is a series of monthly webinars that elevates the voices of Intellum’s greatest asset, our people. Each month, our experts will share knowledge and practical advice on essential customer education topics.

About the author

Headshot of Chi Johnson
Chi Johnson
Brand & Communications Manager
Chi has a natural ability to inject charisma into strategy, communication, thought-leadership, and branding. She tackles every facet of her work and personal life with innovation, panache, and relentlessness.
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