Underscore: Marketing a Customer Education Program

Having a carefully crafted customer education program isn’t enough. The strategy you put behind marketing your Customer Education Program is just as important as the one you use to build it. 

In this Underscore webinar, Intellum's Director of Product Marketing, Erin Lewis and Director of Growth Marketing, Robyn Hazelton discussed where to focus your efforts when structuring a marketing plan for Customer Education.

Here’s what we cover: 

• How do I create an effective go-to-market plan for my program?
• What is the difference between content, delivery, and marketing strategy?
• Why should I spend time creating a marketing plan for my program?

Regardless of where your Customer Education Program lives, failing to develop and execute a marketing strategy limits the program’s potential success. 

Webinar resources: 

• Customer Education Program Launch Plan

Underscore is a series of monthly webinars that elevates the voices of Intellum’s greatest asset, our people. Each month, our experts will share knowledge and practical advice on essential customer education topics.