Blog Post

Underscore: Building a Customer Education Team

By
Chi Johnson
Underscore: Building a Customer Education Team

Research clearly shows that a well-developed customer education program can decrease support calls, increase revenue and improve retention. But where do you start? With your team of course! 

In this Underscore webinar, Dr. Julia Huprich, Vice President of Learning Science at Intellum, kicks off with research that illustrates exactly what skills and competencies companies should look for when building their customer education teams. Intellum’s Chief Strategy Officer, Vicky Kennedy, will then deep dive into how important those roles are to ensuring your CE program delivers results!

Julia and Vicky will help you understand how to build your customer education program with the right people the right way.

Here’s what was covered: 

  • What skills to look for when building a customer education team.
  • The importance of dedicated resources for your education program and how to prioritize them.

Here’s the recap: 

If you’d like to see more webinars like these, check out the Underscore series

Underscore is a series of monthly webinars that elevates the voices of Intellum’s greatest asset, our people. Each month, our experts will share knowledge and practical advice on essential customer education topics.

About the author

Headshot of Chi Johnson
Chi Johnson
Marketing Specialist
Chi has a natural ability to inject charisma into strategy, communication, thought-leadership, and branding. She tackles every facet of her work and personal life with innovation, panache, and relentlessness.
close