Underscore - Driving Growth and Engagement: Unleashing the Power of Marketing for Education Programs

In this webinar, we heard from three marketing professionals who have had a strong hand in marketing education programs—both internal and external.

Learn from Lindsay Thibeault (Customer Education Advisor and HubSpot Academy founding team member), Hannah Waddams (Marketing Director at MAAS Marketing and Host of the Marketing for Learning Podcast), and yours truly, Shannon Howard (Director of Customer & Content Marketing at Intellum).

We covered a lot of ground in this discussion, including:

• Understanding your audience, learner personas, and jobs to be done to inform your marketing strategy
• How to think beyond marketing tactics and tap into learner motivation
• How to get buy-in from other teams to promote your education programs (your education team should not be the only people loudly and proudly sharing your education content!)
• Tips for partnering with your marketing team to promote your programs and initiatives
• How to drive ongoing engagement with your education programs—and avoid the one-time promotion trap

Catch the recording below—and don't forget to check out our Events page to register for future webinars.

Further Reading: 

• The Ultimate Guide to Customer Education Marketing (With Examples)‍
• How to Get Your Customer-Facing Teams to Share Education Content‍
• The Secret to Customer Education Success: Taking a Strategic Approach With the Intellum Methodology