Blog Post

Underscore: The "Why" Behind Framework

By
Chi Johnson
customer education webinar series

An education program that helps your organization reach goals is important, so we developed The Intellum Framework©. It is a central document that leverages our own methodology and unites all of an organization’s educational initiatives.

In this Underscore webinar, Intellum's own Vicky Kennedy, illustrates how The Intellum Framework© comes to life when applied to your customer education program (regardless of the tool you use to deliver it).

Here’s what we cover: 

  • What a strategic framework is and why organizations need them
  • What the process of using The Intellum Framework looks like 
  • The challenges and benefits that might arise while using this framework


The Intellum Framework© is meant to be worked through with a team, start a conversation, and bring alignment. It’s meant to be a living breathing document that is applied, revisited, and revised.

In The Intellum Framework© Course, you’ll complete three worksheets that capture your organization’s educational initiatives from three perspectives: 

  • Goals
  • Audiences
  • Content

Ready to dive in? Take The Intellum Framework Course.


Underscore is a series of monthly webinars that elevates the voices of Intellum’s greatest asset, our people. Each month, our experts will share knowledge and practical advice on essential customer education topics.

About the author

Headshot of Chi Johnson
Chi Johnson
Brand & Communications Manager
Chi has a natural ability to inject charisma into strategy, communication, thought-leadership, and branding. She tackles every facet of her work and personal life with innovation, panache, and relentlessness.
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