Driving Growth and Engagement: Unleashing the Power of Marketing for Education Programs

Learn from Lindsay Thibeault (Customer Education Advisor and HubSpot Academy founding team member), Hannah Waddams (Marketing Director at MAAS Marketing and Host of the Marketing for Learning Podcast), and Shannon Howard (Director of Customer & Content Marketing at Intellum) about how to effectively marketing your customer education programs.

‍In this webinar recording, you’ll learn:

• Understanding your audience, learner personas, and jobs to be done to inform your marketing strategy
• How to think beyond marketing tactics and tap into learner motivation
• How to get buy-in from other teams to promote your education programs (your education team should not be the only people loudly and proudly sharing your education content!)
• Tips for partnering with your marketing team to promote your programs and initiatives
• How to drive ongoing engagement with your education programs—and avoid the one-time promotion trap