How to Create An Effective Customer Education Strategy
To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.
But what goes into creating an effective customer education strategy? And once you create it, how do you get buy-in from other teams to execute on this strategy?
That’s what Greg Rose, CXO at Intellum, and Doug Pietrzak, a long-time education leader at companies like edX and Google, talked about in this webinar.
Greg & Doug covered all your FAQs around developing and executing a successful customer education strategy, including:
- A systematic approach to designing and developing your strategy
- How to socialize your strategy across teams to get buy-in
- How to use your strategy to secure budget, headcount, and investment
- How to execute against your strategy—and push back on one-off incoming requests