In advertising and marketing, expertise moves fast, and it's tough to keep up. L&D and enablement teams are tasked with training on media, data, adtech, martech, AI—often without deep industry know-how. The result? Difficulty creating trainings that are fresh and relevant for learners.

This webinar will show how U of Digital builds expert-led training programs that resonate inside the fast-moving world of advertising and marketing. You'll get a practical look at how we design trainings that audiences want to attend—from building needs assessments that dig deeper, to finding seasoned industry experts (not just polished presenters), to delivering workshops that keep audiences energized.

If you're in L&D, enablement, HR, or leadership charged with delivering specialty-specific training, this is your shortcut to education that doesn't just check the box, but actually builds capability.

Leave with a checklist, a framework, and real-world tactics to rethink how you run specialized training — even if you're not an expert yourself.

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About this Session
^{Creating engaging, effective eLearning doesn’t happen by accident—it happens by design. Join experts from Mint Interactive and Intellum as we walk through proven best practices for designing impactful eLearning experiences. Then, see how easily you can bring those designs to life using Evolve, Intellum’s flexible and powerful content authoring tool. Whether you're new to eLearning design or looking to sharpen your skills, you’ll leave with practical tips—and a clear roadmap—for building better learning.}

Leave with a checklist, a framework, and real-world tactics to rethink how you run specialized training — even if you're not an expert yourself.

Webinar Recap & Notes

### Engaging and Dynamic Training: The Core Theme The webinar highlighted the critical need for creating training experiences that are not just informative but also truly engaging and interactive. These training sessions are designed to do more than simply convey information. They are crafted to ensure knowledge is retained and applicable in real-world situations. As Shannon Howard noted, while introducing the session, it's about creating "training that people not only show up to, but they engage with, they learn something, they take it away, they go and apply it." ### Expert-Led Training Explained Veronica Ripon and Miles of U of Digital emphasized the importance of contextualizing learning content, focusing on delivering expert-led training programs. This approach primarily categorizes standard training in terms of "what" learners should know, whereas expert-led sessions dive into the "why." Veronica encapsulated this by stating, "When we think of learners, we think of them as humans. When we talk to SMEs, we think of them as humans." This definition of training is crucial for learners wanting more than just basic skill sets. ### Connecting Training to Industry The speakers detailed how U of Digital bridges the gap between general training platforms and highly specific tool-focused training. Their expert network—comprising over 300 active professionals—contributes to developing interactive standard and custom training content. This ensures participants receive insights reflecting real-world scenarios, facilitating deeper understanding and practical learning outcomes. ### Training Types and Frameworks Participants in the webinar got an insight into the diverse training types offered by U of Digital, including explainer sessions, trends and zeitgeist training, competitive analyses, and perspective-focused modules. This variety is key as each type serves specific learner needs within dynamic industries. As Veronica explained, "The magic really happens when we find the human element of everything across the board," highlighting the importance of tailoring training to evoke specific feelings and learning outcomes. ### Selection and Preparation of Experts Despite diverse training forms, selecting the right experts remains central. Factors such as presentation style, group interaction preferences, and content comprehension are all pivotal in preparing experts for success. According to Veronica, preparation also involves understanding participants’ backgrounds and fostering a learning environment that encourages interaction. ### Learning from Every Session Closing the loop on the training cycle is crucial. Each session is an opportunity for reflection and improvement. By consistently seeking feedback—both from participants and observers—audience reception and session outcomes perpetually evolve and improve. Veronica emphasized, "We always, always, always want to be learning," highlighting the commitment to continual development within the company. ### Quotes from the Discussion > "When we think of learners, we think of them as humans. When we talk to SMEs, we think of them as humans." — Veronica Ripon > "With expert-led training, the trainings can often be highly interactive. We can have more conversations, handle curve balls and edge cases." — Veronica Ripon > "The magic really happens when we find the human element of everything across the board." — Veronica Ripon

Series

_Underscore

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Underscore is a series of webinars that elevates the voices of Intellum’s greatest asset, our people. Each month, our experts will share knowledge and practical advice on essential customer education topics.