From Blueprint to certification
Ikas Ani, Director of Learning and Certifications at Meta, explains how Facebook Blueprint, Meta's training program, became the foundation for a high-stakes, psychometrically sound certification program that separates learning resources from certifying advanced skills.
"Not everyone who gets trained has to get certified." Ikas Ani, Meta
Set the North Star up front
The program's goal was defined early: benefit clients and show the impact of education on their careers.
"We established that North Star with the team. It has to be intentional, it has to be defined upfront." Ikas Ani, Meta
Learning metrics, then business metrics
Meta started with learning metrics such as engagement, reach and customer satisfaction, then moved to business indicators like product adoption and spend quality.
Independent measurement
The team partnered with data scientists to measure education's impact and find what to improve.
"It was also important for me personally and also for my team to not grade our own homework." Ikas Ani, Meta
Keeping content current
Ikas covers tying training to business metrics with statistically significant data, using customer insight to refine the program, and planning for AI's growing role in keeping training content up to date.
"You win only when your customers win." Ikas Ani, Meta