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Blogs & Articles

How to build the academy, run the certification and pass the security review, with the steps, formulas and templates to do it.

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2023-03-02
Organizational education raises results and efficiency across customers, employees, and partners. Start with this beginner's guide to the most common questions.
Drive Better Results—and Work More Efficiently—With Organizational Education
Organizational education raises results and efficiency across customers, employees, and partners. Start with this beginner's guide to the most common questions.
Robyn Hazelton
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March 2023
Program strategy
Best practices
No items found.
2023-01-10
Build a content strategy for customers, employees, and partners: planning, formats, and governance. Start with the 101 primer.
Content Strategy 101: How to Educate Customers, Employees and Partners
Build a content strategy for customers, employees, and partners: planning, formats, and governance. Start with the 101 primer.
Robyn Hazelton
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January 2023
Program strategy
Best practices
No items found.
2022-11-02
Learn how to build a scalable partner training program that drives growth using the Education-Led Growth framework. Get the step-by-step guidance.
How to Start a Scalable Partner Training Program
Learn how to build a scalable partner training program that drives growth using the Education-Led Growth framework. Get the step-by-step guidance.
Dan Hynes
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November 2022
Program strategy
Best practices
Partner education
No items found.
2022-10-27
Docs, videos, academies, webinars: what actually counts as customer education content? Draw the boundaries and inventory what you already have. Find out inside.
What Counts as Customer Education Content?
Docs, videos, academies, webinars: what actually counts as customer education content? Draw the boundaries and inventory what you already have. Find out inside.
Robyn Hazelton
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October 2022
Instructional design
Best practices
Customer education
No items found.
2022-10-11
Data reveals three traits that high-performing education initiatives share, from ownership to measurement. Benchmark your program against what the best do.
3 Key Traits of High-Performing Education Initiatives
Data reveals three traits that high-performing education initiatives share, from ownership to measurement. Benchmark your program against what the best do.
Robyn Hazelton
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October 2022
Program strategy
Research and trends
No items found.
2022-10-04
Conventional wisdom says B2B and B2C are different animals, but community reveals more similarities than differences. Explore what each side can borrow.
How Community Differs Between B2B and B2C Companies
Conventional wisdom says B2B and B2C are different animals, but community reveals more similarities than differences. Explore what each side can borrow.
Erin Balsa
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October 2022
Learner engagement
Best practices
No items found.
2022-09-28
Nearly 1 in 3 companies say they struggle with learner drop off. Discover why employees, customers, and partners abandon training, and how can you help.
The No. 1 Organizational Education Challenge, According to Data
Nearly 1 in 3 companies say they struggle with learner drop off. Discover why employees, customers, and partners abandon training, and how can you help.
Robyn Hazelton
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September 2022
Learner engagement
Research and trends
No items found.
2022-09-22
New to workplace instructional design? Get a primer in models and frameworks to follow, plus practical advice, like how to conduct a needs analysis.
Workplace Instructional Design is All About Finding the “Sweet Spot” of Business Goals, Performance Needs, and Learner Needs
New to workplace instructional design? Get a primer in models and frameworks to follow, plus practical advice, like how to conduct a needs analysis.
Robyn Hazelton
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September 2022
Instructional design
Best practices
No items found.
2022-07-14
Social, collaborative, and community-based learning differ more than you might think. Sort out the distinctions and where each fits in your education strategy.
Social, Collaborative, and Community-Based Learning: Where Do They Fit Within Your Organizational Education Strategy?
Social, collaborative, and community-based learning differ more than you might think. Sort out the distinctions and where each fits in your education strategy.
Robyn Hazelton
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July 2022
Learner engagement
Best practices
No items found.
2022-07-06
The biggest problem in SaaS right now is that companies don't help their customers achieve the outcomes they were sold. The solution? Customer education.
Solving SaaS’s Biggest Problem: How to Reduce Churn With Customer Education
The biggest problem in SaaS right now is that companies don't help their customers achieve the outcomes they were sold. The solution? Customer education.
Robyn Hazelton
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July 2022
Onboarding and adoption
Best practices
Customer education
No items found.
2022-06-02
Combine support articles, marketing content, and your LMS into one unified system of knowledge. Follow the step-by-step guide to connect your content sources.
A Step-by-Step Guide to a Unified System of Knowledge
Combine support articles, marketing content, and your LMS into one unified system of knowledge. Follow the step-by-step guide to connect your content sources.
Robyn Hazelton
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June 2022
Program strategy
Best practices
No items found.
2022-04-25
These seven incentives will encourage your customers to complete training. Learn about standard training incentives plus one incentive nobody mentions.
Incentives to Get Your Customers to Complete Training
These seven incentives will encourage your customers to complete training. Learn about standard training incentives plus one incentive nobody mentions.
Robyn Hazelton
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April 2022
Learner engagement
Best practices
Customer education
No items found.
2022-04-07
Online proctoring scales certification exams, widens access, and protects your brand. Review all nine benefits before your rollout.
9 Benefits Of Proctoring Online Certification Exams
Online proctoring scales certification exams, widens access, and protects your brand. Review all nine benefits before your rollout.
Tyler Stike
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April 2022
Skills and certification
Best practices
No items found.
2022-03-29
There’s no one way to start building a customer education program. Glean inspiration from how MindBody got started and where they’re headed.
Starting a Customer Education Program: What It Looked Like for Mindbody
There’s no one way to start building a customer education program. Glean inspiration from how MindBody got started and where they’re headed.
Robyn Hazelton
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March 2022
Program strategy
Customer stories
Customer education
No items found.
2022-03-25
You need to build the right team to educate your customers, employees, and partners. Discover seven roles you need on your organizational education team.
7 Roles You Need On Your Organizational Education Team
You need to build the right team to educate your customers, employees, and partners. Discover seven roles you need on your organizational education team.
Robyn Hazelton
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March 2022
Program strategy
Best practices
No items found.
2022-02-10
A smart customer education strategy spans the entire customer lifecycle. Learn what types of education can propel customers from one stage to the next.
The Ultimate Guide to Customer Education Throughout the Customer Lifecycle
A smart customer education strategy spans the entire customer lifecycle. Learn what types of education can propel customers from one stage to the next.
Robyn Hazelton
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February 2022
Onboarding and adoption
Best practices
Customer education
No items found.
2021-11-22
A training needs analysis can help you create educational programs that help your customers and your company. Get best practices for conducting one.
How a Training Needs Analysis Takes Your Customer Education Program From Zero to Hero
A training needs analysis can help you create educational programs that help your customers and your company. Get best practices for conducting one.
Robyn Hazelton
|
November 2021
Instructional design
Best practices
Customer education
No items found.
2021-11-12
The benefits of customer education are clear but few companies can implement a program at scale. Steal the playbook for your team.
The Secret to Customer Education Success: Taking a Strategic Approach With The Intellum Methodology™
The benefits of customer education are clear but few companies can implement a program at scale. Steal the playbook for your team.
Robyn Hazelton
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November 2021
Program strategy
Best practices
No items found.
2021-11-03
Customer education needs more than software. Meet the Intellum Framework, a proprietary process for education initiatives that drive business results and ROI.
Customer Education Needs More: Introducing the Intellum Framework
Customer education needs more than software. Meet the Intellum Framework, a proprietary process for education initiatives that drive business results and ROI.
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November 2021
Program strategy
Best practices
Customer education
No items found.
2021-08-24
Forrester found customer education programs drive a 38.3% increase in product adoption and a 35% lift in customer lifetime value. Here's how to build one.
What Is Customer Education? Definition, Benefits, and Best Practices
Forrester found customer education programs drive a 38.3% increase in product adoption and a 35% lift in customer lifetime value. Here's how to build one.
Shannon Howard
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August 2021
Program strategy
Best practices
Customer education
No items found.
2021-06-30
Move learners toward mastery with assessments, from certificates of completion to true certifications. Map the full assessment spectrum for your program.
Certifications: Moving Towards Mastery Using Assessments
Move learners toward mastery with assessments, from certificates of completion to true certifications. Map the full assessment spectrum for your program.
Robyn Hazelton
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June 2021
Skills and certification
Best practices
No items found.
2021-06-09
Gamification can backfire when badges and points miss the mark. Avoid the three most common gamification mistakes in education programs. See what to skip.
3 Mistakes You Shouldn’t Make with Gamification
Gamification can backfire when badges and points miss the mark. Avoid the three most common gamification mistakes in education programs. See what to skip.
Dr. Julia Huprich
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June 2021
Learner engagement
Best practices
No items found.
2021-05-15
Should you offer certifications? Vicky Kennedy answers the hard questions and shows how to design a program built to last.
Certifications: Why You Should (or Should Not) Offer Them
Should you offer certifications? Vicky Kennedy answers the hard questions and shows how to design a program built to last.
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May 2021
Skills and certification
Best practices
No items found.
2021-05-01
What exactly is included under “customer education”? CSO, Vicky Kennedy defines and categorizes existing customer-facing content across any organization.
Content Types for Customer Education
What exactly is included under “customer education”? CSO, Vicky Kennedy defines and categorizes existing customer-facing content across any organization.
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May 2021
Instructional design
Best practices
Customer education