Atlassian is a company that many of you may know by name. They make Jira, Confluence and have added great tools like Trello and Loom to their portfolio. Atlassian’s amazing success has been powered by Product-Led Growth (PLG) and, more recently, community-led growth that focuses on empowering practitioners and advocates. The customer education team, as part of the larger Community team within marketing, has evolved from a narrowly focused P&L selling hands-on training to a scaled success engine that creates value at every stage of the customer's journey. To date, the Atlassian team has: - Collaborated with data science to show learning’s impact on business metrics - Built a headless tech stack and modularized content for greater accessibility - Integrated learning with community, advocacy, and customer-led programs - Expanded social learning, event-based education, and global partner reach During this webinar, discover how Atlassian is designing learning interventions that meet customers where they are—from scaled self-serve to tailored live experiences—all to support a more collaborative, productive future of work.
Tearing Down the Walls: The Next Stage of Customer Learning at Atlassian
During this webinar, discover how Atlassian is designing the future of learning interventions.
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About this Session
Atlassian is a company that many of you may know by name. They make Jira, Confluence and have added great tools like Trello and Loom to their portfolio. Atlassian’s amazing success has been powered by Product-Led Growth (PLG) and, more recently, community-led growth that focuses on empowering practitioners and advocates. The customer education team, as part of the larger Community team within marketing, has evolved from a narrowly focused P&L selling hands-on training to a scaled success engine that creates value at every stage of the customer's journey. To date, the Atlassian team has: - Collaborated with data science to show learning’s impact on business metrics - Built a headless tech stack and modularized content for greater accessibility - Integrated learning with community, advocacy, and customer-led programs - Expanded social learning, event-based education, and global partner reach During this webinar, discover how Atlassian is designing learning interventions that meet customers where they are—from scaled self-serve to tailored live experiences—all to support a more collaborative, productive future of work.
