New Research: Key Findings on the State of Education-Led Growth
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The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs

Transform education programs into strategic efforts with the Education-Led Growth Maturity Model.

June 12, 2025 1:00 PM
EST
Duration:
60
Minutes
By registering, you agree to receive communications from all participating presenters.

Get a practical walkthrough of the Education-Led Growth Maturity Model—a strategic framework designed to help organizations transform fragmented education efforts into scalable, measurable, and business-aligned programs.

Whether you're just getting started or looking to optimize and innovate, this session will give you a clear picture of where you stand—and how to level up.

In this webinar, you'll learn:

  • The seven core pillars of Education-Led Growth
  • What separates ad hoc efforts from strategic and transformational programs
  • How to assess your current maturity level and prioritize next steps
  • Real-world examples of how education teams are evolving

Get a practical walkthrough of the Education-Led Growth Maturity Model—a strategic framework designed to help organizations transform fragmented education efforts into scalable, measurable, and business-aligned programs.

Whether you're just getting started or looking to optimize and innovate, this session will give you a clear picture of where you stand—and how to level up.

In this webinar, you'll learn:

  • The seven core pillars of Education-Led Growth
  • What separates ad hoc efforts from strategic and transformational programs
  • How to assess your current maturity level and prioritize next steps
  • Real-world examples of how education teams are evolving
The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs
is a session within the
Education-Led Growth Summit
View Summit
The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs
is an episode of
Explore

Speakers

Shannon Howard Speaker Headshot
Shannon Howard
Director of Content & Customer Marketing
at
Intellum
Dr. Anderson Campbell Speaker Headshot
Dr. Anderson Campbell
Sr. Product Marketing Manager
at
Intellum

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On-Demand
Upcoming Live
Webinar
on
June 12, 2025 1:00 PM
EST
Platform Tour

About this Session

Get a practical walkthrough of the Education-Led Growth Maturity Model—a strategic framework designed to help organizations transform fragmented education efforts into scalable, measurable, and business-aligned programs.

Whether you're just getting started or looking to optimize and innovate, this session will give you a clear picture of where you stand—and how to level up.

In this webinar, you'll learn:

  • The seven core pillars of Education-Led Growth
  • What separates ad hoc efforts from strategic and transformational programs
  • How to assess your current maturity level and prioritize next steps
  • Real-world examples of how education teams are evolving
The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs
is a session within the
Education-Led Growth Summit
View Summit
The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs
is an episode of
Explore

Speakers

Shannon Howard Speaker Headshot
Shannon Howard
Director of Content & Customer Marketing
at
Intellum
Dr. Anderson Campbell Speaker Headshot
Dr. Anderson Campbell
Sr. Product Marketing Manager
at
Intellum

Webinar Recap & Notes

Overview of the Webinar

The webinar provided an insightful discussion on the concept of Education-Led Growth (ELG), hosted by Shannon Howard, Director of Customer and Content Marketing at Intellum, and Anderson Campbell, who leads the product marketing function at the company. Their conversation centered on how education can be integrated into business strategies to drive significant outcomes, aiming not to introduce new ideas but to organize existing practices into a coherent framework.

"Education led growth is about reframing for the business and maybe even reframing for yourself, education out of this kind of silo that sits apart from all of the rest of the go-to-market functions that touch customers and that drive the business forward."
— Anderson Campbell

The Core Concepts

The main thrust of their presentation was to emphasize education as a key strategic driver rather than a peripheral support role. Both speakers highlighted the importance of aligning educational initiatives with business objectives, such as growth, retention, and cost reduction. Anderson shared that when education is crafted and evaluated with intentionality, it shifts from a secondary responsibility to a vital business lever.

"When education is designed and it's measured in intentional ways, it can become a really powerful business growth lever…"
— Anderson Campbell

Strategic Framework: The Seven Pillars

The session outlined seven strategic pillars necessary for developing an education program that corresponds with business goals. These pillars include clearly defining business outcomes, understanding audiences, structuring initiatives, and leveraging resources effectively. Essential to this process is a cyclic evaluation, termed "continuous improvement," highlighting that the pillars of an educational program need ongoing adjustment and evaluation.

Measurement and Development

Another critical aspect addressed was the significance of adopting a data-driven approach to measure the effectiveness of education on business outcomes. The presenters discussed the dynamic nature of the ELG maturity model, which aids organizations in evaluating their current positioning and identifying areas for further development within their education-led initiatives. This strategic assessment aims to sustain or amplify the value derived from educational endeavors across the organization.

"It's an iterative process… You're really trying to evolve all of these as at the same time as your program continuously matures."
— Anderson Campbell

Continued Engagement and Future Directions

The audience was encouraged to contribute their ideas and questions, establishing a collaborative environment. The webinar concluded with hints toward future sessions and opportunities for deep dives into ELG strategies and practices, indicating an ongoing engagement strategy to equip participants to implement and optimize their education-led growth strategies effectively.

Overall, the webinar provided valuable insights into the integration of educational practices within organizational strategies to foster sustainable business growth.

The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs
is a session within the
Education-Led Growth Summit
View Summit
The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs
is an episode of
Explore the webinar series

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