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Certification for Business Success: Best Practices and Insights

Join us for an engaging session where Meta’s Exam Program Manager shares what it takes to build high-performing certification programs that go beyond the badge.

September 18, 2025 11:00 AM
EST
Duration:
60
Minutes
By registering, you agree to receive communications from all participating presenters.

Certification is more than just a credential, it’s a catalyst for growth. Whether you're aiming to boost product adoption, drive customer loyalty, or expand your partner ecosystem, certification programs—when designed right—deliver measurable impact. Join us for an engaging session where Meta’s Exam Program Manager shares what it takes to build high-performing certification programs that go beyond the badge. You’ll gain insider strategies, proven frameworks, and actionable insights to transform your certification efforts into a true driver of business success. Whether you’re launching a new program or leveling up an existing one, this session will leave you inspired and equipped to lead with learning.

Certification is more than just a credential, it’s a catalyst for growth. Whether you're aiming to boost product adoption, drive customer loyalty, or expand your partner ecosystem, certification programs—when designed right—deliver measurable impact. Join us for an engaging session where Meta’s Exam Program Manager shares what it takes to build high-performing certification programs that go beyond the badge. You’ll gain insider strategies, proven frameworks, and actionable insights to transform your certification efforts into a true driver of business success. Whether you’re launching a new program or leveling up an existing one, this session will leave you inspired and equipped to lead with learning.

Certification for Business Success: Best Practices and Insights
is a session within the
Education-Led Growth Summit 2025
View Summit
Certification for Business Success: Best Practices and Insights
is an episode of
Explore

Speakers

Maria Szczech Speaker Headshot
Maria Szczech
Exam Program Manager
at
Meta

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September 18, 2025 11:00 AM
EST
Platform Tour

About this Session

Certification is more than just a credential, it’s a catalyst for growth. Whether you're aiming to boost product adoption, drive customer loyalty, or expand your partner ecosystem, certification programs—when designed right—deliver measurable impact. Join us for an engaging session where Meta’s Exam Program Manager shares what it takes to build high-performing certification programs that go beyond the badge. You’ll gain insider strategies, proven frameworks, and actionable insights to transform your certification efforts into a true driver of business success. Whether you’re launching a new program or leveling up an existing one, this session will leave you inspired and equipped to lead with learning.

Certification for Business Success: Best Practices and Insights
is a session within the
Education-Led Growth Summit 2025
View Summit
Certification for Business Success: Best Practices and Insights
is an episode of
Explore

Speakers

Maria Szczech Speaker Headshot
Maria Szczech
Exam Program Manager
at
Meta

Webinar Recap & Notes

### Personalize Education to Maximize Impact Tailored learning strategies significantly boost user engagement across various demographics. By using intelligent systems to deliver customized content to different audience segments, businesses can enhance the efficiency and satisfaction with learning programs. "Customization has ushered in not just growth in numbers, but a holistic brand inculcation among learners," says Samantha Parsons, Director of PXA【4:7†source】. ### Seamless Integration Enhances Operational Efficiency Integrating educational systems with existing business tools can drastically improve functionality and administrative efficiency. This ensures a unified, cohesive organizational strategy without the roadblocks of multiple disparate systems. Brett Porath, Vice President of Club Fitting at Titleist, stated, "Every friction point is a problem for the learner and reduces their use of the platform"【4:9†source】. ### Data-Driven Education is Essential for ROI Utilizing analytics to monitor and improve upon learning initiatives not only tracks success but also ensures programs are aligned with overall business objectives. This predictive analytics framework extends beyond mere completion metrics to offer granular insights into learning engagement patterns. "Bringing all facets together around a single system has been a game changer," expressed Sean Barry, Director of Product Enablement at KINESSO【4:18†source】. ### Strategic Focus Over Team Size for Educational Success Smaller, strategically aligned teams achieve education program success that parallels larger teams when they emphasize high-impact initiatives and integrate learning closely with business imperatives. "The measure of success isn’t purely the size of the team, but how education integrates with broader company goals," highlights the 2025 Education-Led Growth Report【4:15†source】. ### Creative Control Bolsters Engagement Developers and trainers need the freedom to employ creative control when designing and delivering educational content. Platforms like Intellum offer the customizable canvas necessary for fostering visually engaging and contextually relevant learning experiences that keep learners continually engaged. This is affirmed by Titleist's adaptation of Intellum for delivering localized and engaging training globally【4:12†source】. ### Memorable Quotes > "Migrating an academy is no small task, but the structured guidance from Intellum was a catalyst for our spike in learner engagement." – Director of PXA【4:7†source】. > "Every friction point is a problem for the learner and reduces their use of the platform." – Brett Porath, Vice President of Club Fitting at Titleist【4:9†source】. > "Bringing all aspects of our work together, centered around a single system, has been a game changer." – Sean Barry, Director of Product Enablement at KINESSO【4:18†source】. > "We envisioned a learning management system that could adapt and evolve—we found that with Intellum." – Preston Kelly, Director of Education【4:5†source】.
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Certification for Business Success: Best Practices and Insights
is a session within the
Education-Led Growth Summit 2025
View Summit
Certification for Business Success: Best Practices and Insights
is an episode of
Explore the webinar series

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