In today’s experience-driven economy, customer education is no longer a "nice-to-have"—it’s a critical growth driver. Companies that invest in education-led growth see increased product adoption, reduced churn, and expanded revenue opportunities. Join Grace Sherman, Director of CX Operations at Intellum, as she breaks down the Education-Led Growth framework and shares real-world insights from companies that have successfully leveraged education to scale impact. You'll walk away with a proven, step-by-step approach to designing learning programs that drive measurable business outcomes—whether it’s increasing customer retention, accelerating onboarding, or creating new revenue streams through certification.

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Here are key takeaways from the uploaded materials focusing on actionable, insightful points that can be applied to educational strategies and business growth: ### Integrating Education with Go-To-Market Strategies Drives Growth Aligning education with the broader go-to-market framework results in measurable business outcomes such as increased engagement, revenue contributions, and customer retention. Companies that make education a central part of their strategy tend to outperform those that see it as merely a support function. > "Education is no longer just a support function—it’s a strategic driver of business growth." — Chip Ramsey, CEO of Intellum ### The Power of Audience Segmentation in Education Educating multiple audiences (e.g., customers, partners, employees) significantly boosts revenue impacts. By tailoring education initiatives across different groups, organizations can better influence overall business success and see a diverse range of benefits from each audience segment. > "Teams that educated multiple audiences...reported a strong impact on revenue—and were less likely to be unsure of education’s contribution to the bottom line." ### Importance of Senior-Level Advocacy for Education Programs Education programs backed by senior leadership have stronger focuses on revenue, higher engagement rates, and gain broader access to analytics tools. This highlights the need for leadership representation in education to ensure it meets strategic objectives and drives high-impact outcomes. ### Data-Driven Engagement Fosters Business Impact Utilizing robust analytics and real-time data enables companies to draw clear connections between learning and business outcomes. This data-centric approach allows for personalized learning experiences and helps identify high-value leads, directly contributing to revenue growth and learner engagement. > “With real-time insights, we can understand how learners engage with learning, where they struggle, and how training impacts business outcomes.” ### Streamlining Content Creation Can Increase Efficiency Streamlined tools like Intellum's Evolve platform facilitate seamless content updates and creation, enhancing operational efficiency and the learning experience. These integrated systems remove roadblocks, allowing for immediate and agile responses to educational needs, maintaining learner engagement. By focusing on these actionable strategies, organizations can enhance their educational frameworks to drive better outcomes and strategic impact.

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