Google Analytics 4 integration for academies
Customer education teams see how people find and use the academy in Google Analytics 4. Intellum reports pageviews and learning events to your GA4 property, with user, activity and enrollment context. An admin adds the measurement ID in Settings › Apps.
Common uses of the Google Analytics 4 integration
- Customer education leaders see traffic sources and geography for their academy in GA4.
- Academy managers report on enrollment funnels and how people browse the catalog.
- Analysts build custom GA4 events from learning context such as activity type and enrollment status.
How the Google Analytics 4 integration works
An admin enters the GA4 measurement ID, which starts with G-, in Settings › Apps. Intellum loads Google’s script on learner-facing pages and reports pageviews automatically.
Events queue through the standard data layer. A second Intellum data layer exposes account, organization, user, course, enrollment, course session, page type and search result data, so analysts can build custom events on learning context.
How to set up the Google Analytics 4 integration
An Intellum admin adds the measurement ID. Sending personal data through the data layer requires Intellum to turn it on for your site.
- A GA4 property
- An Intellum admin to add the measurement ID
How the Intellum and Google Analytics 4 integration handles access and data
- Connection: a client-side Google tag set by measurement ID. It sets analytics cookies.
- Data that moves: data layer values include user ID, activity, enrollment and custom user fields. Personally identifying fields are redacted by default.
- Personal data: sending names or emails to Google Analytics carries compliance risk and conflicts with Google’s terms. The user ID covers most needs.
- Consent: with OneTrust on, the GA4 script runs only after a learner accepts the matching cookie category, so learners who decline are not tracked.
What to know about the Google Analytics 4 integration
- Tracking does not run inside embedded course content, so time on an activity page is not time in the course. Use Intellum reporting for progress.
Questions about the Google Analytics 4 integration
Add your GA4 measurement ID, which starts with G-, in Settings › Apps. Intellum then loads Google’s tag on learner-facing pages and reports pageviews to your property automatically.
Not by default. Personally identifying fields in the data layer are redacted according to profile visibility settings. Intellum can turn on personal data for your site, but sending names or emails to Google conflicts with Google’s terms, and the user ID covers most needs.
Yes. Events queue through the standard data layer, and Intellum’s own data layer adds learning context such as course, enrollment, course session and page type. Analysts use those values to define custom GA4 events.
Yes, when OneTrust is on. The GA4 script waits until a learner accepts the matching cookie category, and learners who decline are not tracked by it.
No. GA4 sees the activity page but not the embedded course content inside it, so page time does not equal course time. Intellum reporting covers progress and completion.
See the Google Analytics 4 integration working with your stack
Walk through this integration, and the questions IT will ask, with an Intellum expert.