What role does education really play in driving business outcomes like revenue growth, retention, and operational efficiency? Join Intellum alongside Chris LoDolce and Lindsay Thibeault of SaaS Academy Advisors and John Leh of Talented Learning for a live webinar unpacking the 2025 Education-Led Growth Report. This session will walk through the data collected from nearly 100 customer and partner education leaders and discuss what it reveals about how organizations are using education today. We’ll cover: - How education is being aligned to business outcomes like retention, revenue, and performance - Where education teams sit in the org—and how that influences perceived impact - Common challenges with marketing, measurement, and access to resources - Key trends in team size, initiative strategy, and GTM alignment If you're building or scaling an education program, this is your chance to ground your strategy in real-world data and learn how your peers are approaching Education-Led Growth.

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# Transforming Education into a Strategic Growth Lever

Education is no longer a mere support mechanism within businesses. It has evolved into a strategic pillar capable of driving substantial business growth. In the evolving landscape of business, Education-Led Growth (ELG) offers a framework to align educational initiatives with business objectives, thereby contributing significantly to revenue, retention, performance, and cost reductions.

## The Power of Education in Business Growth

Traditionally, education within business has focused largely on internal training. However, recent trends reveal a shift towards leveraging educational initiatives as a strategic tool to foster growth. This perspective reflects the insights shared during our exploration of **Education-Led Growth by the Numbers**, a topic that unearthed how education impacts various business processes.

One of the experts noted:

> "Education is applied to every stage of the customer lifecycle, but largely post-sale and pre-renewal." — *Research Panelist*

This insight underscores the strategic use of education to enhance product adoption and retention during crucial phases of the customer journey【4:15†source】.

## Strategic Alignment and Measurement

Effectively tying educational outcomes to business performance starts with strategic alignment. As reported in the [Education-Led Growth Report](#), a clear understanding and integration of educational strategies within wider business objectives tend to yield significant benefits【4:0†source】.

Interestingly, panelists also emphasized early measurement of educational impact, which they suggest strengthens confidence in the role of education in driving outcomes:

> "Early and consistent measurement builds confidence in education’s impact." — *Industry Expert*

Delaying this assessment often leads to ambiguous ROI and missed improvement opportunities【4:6†source】.

## Operational Efficiency Over Team Size

It’s a common misconception that only large teams can manage successful education programs. In reality, operational efficiency combined with strategic focus often trumps team size. Smaller teams focused on high-impact initiatives and deeply integrated strategies can achieve comparable success to their larger counterparts【4:10†source】.

## Marketing and Stakeholder Engagement

Beyond internal alignment, success requires effective marketing, a consistent challenge faced by educational teams. Despite limited marketing resources, the key is leveraging existing organizational support to boost educational programs. As one expert aptly stated:

> "Make friends inside the organization and understand what their goals are—find synergy between education and marketing goals." — *Education Strategist*

Integrating education into existing marketing channels can bridge the gap without demanding extensive resources【4:18†source】.

## Strategic Focus Drives Results

The strategic positioning of education within an organization determines its perceived impact. Teams embedded within Sales and Marketing often see the greatest alignment as they directly connect educational initiatives to revenue drivers【4:5†source】. Indeed, research reinforces that education, when treated as a product strategy, mirrors business success through its structured delivery and implementation across various touchpoints.

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Embracing educational initiatives with strategic intent, while aligning them with business objectives, positions organizations to capitalize on the transformative potential of education. As organizations continue down this path, the importance of strategic alignment and measurement cannot be overstated to achieve and showcase tangible business impacts.