Skills and certification

Certification programs, skills, and digital credentials

A certification program confirms that someone can do a job to a standard, through assessments, proctored exams, or observed tasks, and records it in a credential they can share. Skills work starts earlier: a competency model and skills matrix define what good looks like for each role.

Four steps to a certification program people trust

How teams certify customers, partners, and employees in a way the market recognizes.

Define the standard first

When certification means watching the course

Write down what a certified person can do, at what level, and how you’ll check it. A competency model gives you the list, and the exam tests against it.

Assess the work, then proctor the exam

When anyone can pass by guessing

Use scenario questions and practical tasks that mirror the job. Proctoring protects the value of the credential once people start listing it on their profiles.

Issue credentials people can carry

When certified partners change jobs

Digital badges and certificates people can share on LinkedIn travel with them. Track each partner’s certified headcount separately from individual credentials.

Set expiry and renewal

When certifications go stale

Expire credentials when the product or standard changes, and give people who stay current a shorter path to renew.

Questions teams ask about skills and certification

Short answers, each with the resource that covers it in full.

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What’s the difference between a skills matrix and a competency model?

A competency model describes the skills and behaviors a role needs. A skills matrix maps each person against those skills, so you can see gaps across a team.

How to Conduct a Skills Gap Analysis

How does a partner certification follow someone who changes jobs?

Issue the credential to the person and record the partner company separately. The credential stays with the individual, and the partner’s certified headcount updates when they leave.

Building Certifications That Actually Matter: A Practical Guide for Education Leaders

Should you charge for certification?

Charging works when the credential carries weight in the market. Free certification grows reach faster for partner and customer programs.

Certifications: Why You Should (or Should Not) Offer Them

How often should certifications expire?

Tie expiry to how fast the product or standard changes, and make renewal test what changed since the last exam.

Certifications: Moving Towards Mastery Using Assessments

How customers run certification

Teams running education on Intellum.

All case studies

impact.com

Built the Partnerships Experience Academy on Intellum.

KINESSO

Drives product adoption and certification with Intellum.

Kodiak Solutions

Scales customer education and certification.

Meta

How Meta drives business outcomes through certifications and training.

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